Examples of recent print and web projects:
The Science of Marine Reserves, Second Edition
Client: Partnership for Interdisciplinary Studies of Coastal Oceans (PISCO)
Product: Two versions (U.S. and international) of a 21-page booklet. The booklet presents the latest scientific information about fully protected, no-take areas in the ocean.
Services: Waterview Consulting wrote both the U.S. and international versions. We contributed photographs to the U.S. version. Waterview also wrote first edition of The Science of Marine Reserves, released in 2002.
The challenge: Accurately summarize a large volume of complicated, new scientific information. Make the material understandable and compelling to non-scientists.
Process: We wrote the booklets based on scientific journal articles, discussions with scientific experts, and summaries written by scientists. The project involved working closely with a core team of scientific experts, an international science advisory group, and a graphic designer to ensure that the information was up-to-date, accurate, and compelling.
Download:
U.S. version (PDF, 5.7 MB)
International version (PDF, 7 MB)
www.gulfofmaine.org
Client: Gulf of Maine Council on the Marine Environment
Product: Website with thousands of pages, ranging from written content to searchable databases to interactive maps.
Services: Waterview Consulting led a major redesign of the Gulf of Maine Council's website that transformed it from a simple brochure-style site to a richly informative and interactive source of information about the Gulf of Maine. Waterview has continued to maintain the site and develop new components for it. We are responsible for everything from simple updates to planning and coordinating development of web-enabled databases and interactive maps to meet users' needs. Our technical partner for databases and maps is Yellahoose LLC.
The challenge: Create a new website that conveys the organization's identity and helps accomplish numerous, multifaceted goals. Organize large volumes of information and present it in a user-friendly way. Maintain the site and integrate new features as needed.
Process: For the redesign, we conducted numerous interviews to help identify website visitors' needs. Using this information, we planned the navigational structure and content. For this large site, we worked with contracted designers and technical developers. During and after development, we performed usability testing. Since the redesign was launched, we have been available to the Council on an as-needed basis for posting new content. We have also worked with the Council to identify needs and implement new web-based tools, such as the Habitat Restoration Web Portal, Gulf of Maine KnowledgeBase, and ESIP Monitoring Map.
Visit: www.gulfofmaine.org
Booklet and brochure for Initiative on Marine Ecosystem Conservation
Client: Conservation Law Foundation
Products: Full-color brochure on 11x17-inch paper, folded twice to 5.5x8.5-inch final size. Full-color, 12-page booklet, 8.5x11-inch final size.
Services: Waterview Consulting did the writing, editing, design, and photo research for both the booklet and brochure. Then we coordinated the printing and final delivery to CLF's Boston office.
The challenge: Produce a brochure that inspires people to participate in CLF's efforts to protect the ocean. Translate results of 6-year scientific study into an attractive and informative booklet about priority areas for ocean conservation.
Process: Waterview Consulting brought these publications from initial concept to final product. We worked with CLF's senior scientist and communications director to refine the ideas and messages that needed be conveyed about CLF's marine conservation efforts. The booklet text was written by the senior scientist and edited for a general audience by Waterview Consulting.
Download:
Booklet (PDF, 1.2 MB)
Brochure:
Front cover (PDF, 554 KB)
Inside page (PDF, 1.25 MB)
Inside spread (PDF, 1.3 MB)
Back cover (613 KB)
Magazine and newspaper articles
Writing by Peter Taylor of Waterview Consulting has appeared in magazines such as Audubon, Sierra, Outside, and National Wildlife. He worked for two years on the editorial staff of Islands, an international travel magazine. Most of his writing focuses on ecological sciences and environmental issues.
Read recent articles:
"Test tubes" for ecosystem-based management
Ecosystem-based management: moving from concept to practice
Interactive web module: Forecasting right whale births
Client: Gulf of Maine Ocean Observing System (GoMOOS)
Product: A web module consisting of several webpages on the GoMOOS website.
Services: Waterview Consulting developed the concept of simple, interactive graphics (figures and graphs) that would enable website visitors to learn by doing. We wrote the content, created the graphics, planned the navigation links, and designed the pages.
The challenge: GoMOOS wanted to demonstrate how ocean-observing data can be used to predict the number of North Atlantic right whales that will be born. Predictions are made using models of complex ecological and oceanographic processes, which scientists have discovered in the last several years. GoMOOS wanted the webpages to be interesting and understandable to the general public.
Process: Waterview Consulting met with GoMOOS staff to determine the scope and goals of the project. Based on scientific journal articles and discussions with academic scientists, we produced text and graphics to communicate the fascinating relationship between ocean conditions and the reproductive success of right whales. We designed the pages on the GoMOOS development server, working remotely from our office.
Link: Forecast of right whale births
Graphics for publications and websites
Sometimes our clients need only a graphic or two for a report or website that they are putting together. Waterview Consulting is able to produce graphics ranging from simple icons to complex scientific illustrations. We strive for graphics that are attractive, accurate, and informative.
www.marinemap.org
Client: MarineMap
Product: Navigational structure and written content for a small website.
Services: Waterview Consulting helped plan the navigational structure and wrote material for the webpages.
The challenge: MarineMap was setting up its first website. They wanted help with planning the content and deciding how it should be organized.
Process: After a cross-country teleconference to discuss the navigational structure, Waterview Consulting provided MarineMap with text for the webpages.
Link: www.marinemap.org
Gulf of Maine Marine Habitat Primer
Client: Gulf of Maine Council on the Marine Environment
Product: Full-color, 48-page book.
Services: Waterview Consulting revised an existing manuscript provided by a scientist and wrote new sections. We provided photographs and collaborated with the designer to create figures and page layouts.
The challenge: Make scientific information accessible and interesting to non-scientists. Present it in a visually engaging way.
Process: Waterview Consulting worked with a science advisory group to plan the book's contents and to review it for accuracy. We revised and supplemented an existing manuscript to make it appropriate for the desired product.
More information: www.gulfofmaine.org/habitatprimer
Download:
Section 1: Front matter (PDF, 410 KB)
Section 2: Introduction (PDF, 495 KB)
Section 3: Physical habitats (PDF, 1.2 MB)
Section 4: Biogenic habitats (PDF, 1.1 MB)
Section 5: Habitats formed by human activity (PDF, 630 KB)
Section 6: Conclusion (PDF, 183 KB)
Photography
Waterview Consulting has a large collection of stock photographs available for magazines, newspapers, websites, and other publications. We can also supply photographs (stock or custom) for publications and web projects that we produce. Peter Taylor of Waterview Consulting is an award-winning photographer whose images have been published in national magazines.
See: We are setting up an online photography gallery. Please come back soon to see it.
